Virtual Reality · Marketing
Space Safari: A New Perspective on Earth
Virtual Reality Experience in Space
Learn how Ørsted created the 360° VR Space Safari film with help from U.S and European astronauts and Khora
Client
ØRSTED
Format
Virtual Reality
Industry
Marketing
CONTEXT
When astronauts take their first look at planet Earth from space, they often experience the “overview effect” – the psychological shift that happens when you suddenly see your planet Earth from afar.
SOLUTION
Space Safari takes viewers on a virtual space mission with astronauts, sharing their awe at seeing Earth’s fragile beauty from space. It premiered on 24 September 2019 at Climate Week NYC, where global leader gathered to discuss climate action.
IMPACT
The campaign won two Danish Design Awards 2020 in the categories of ‘Message Understood’ and ‘People’s Choice’. The project is also nominated for the VR Awards 2020 under the category ‘VR Marketing of the Year’ and was shortlisted for the Marketing Week Masters 2020 under the category ‘Branded Experiences and Events’
CREDITS
Produced for Ørsted
A special thanks to: the five participating astronauts;
Mike Massimino, Helen Sharman, Andreas Mogensen, Reinhold Ewald and Christer Fuglesang. Per Lundahl Thomsen (DTU Space).
Operations team at Walney Extension Offshore Windfarm (Ørsted), Christina Aabo (Ørsted)
Executive producers: Jakob Askou Bøss, Filip Engel, Troels Bjørn Thorn
Virtual reality film director: Niels Rahr
Technical director: Peter Fisher
Producers: Henriette Utke Schiøler, Fernanda Secco
Production crew: Anders Braa Rimhoff (Ørsted), Peter Fisher (Khora), Ida Hove-Kreutzfeldt (Khora), Johanna Meijer (Khora), Casper Knudsen (Khora), Andreas Ryge (Khora), Anders Bjørn Rørbæk Pedersen (Khora), Christopher Schnoor (Khora), Steve Harwood (Khora)
Music: Poul Reimann, Søren Rasted
Script: Niels Rahr
WATCH THE 360 VIDEOS
