Augmented Reality  SoMe filters & WebAR

Augmented Reality (AR) is an interactive experience that allows digital objects to be placed in a real environment. These effects can enhance our perception of real life in an entertaining and educational way. AR filters are social media’s version of Augmented Reality. Available on Instagram, Facebook, Snapchat and TikTok, AR filters are customisable, cost-effective and a great way to drive organic traffic to your brand or product. WebAR can be accessed directly from a mobile browser. This allows companies to demonstrate products directly from their website or other sales material. There is therefore no need for an app to access WebAR.