‘Message in a Bottle’ AR Filter | CO2Hero
Target Medium: Instagram
Link: CO2Hero Instagram
Task: To promote the launch of their app, CO2Hero wanted a way to bring a sustainable bottle to life. This bottle would complement the press release kit that they would send to press members and other stakeholders and it should communicate the app’s benefits in an engaging way, encouraging them to explore the app.
The app itself is set to help people on their quest for a more sustainable way of life by providing sustainable tips, purchase guidance and even daily challenges.
Using Augmented Reality we were able to create an experience that allowed people to scan the bottle with their phones and see it deliver a different sustainable message every day. This AR experience was distributed using Instagram’s platform, so that it would be likely that people would not require to download an additional app to experience it.
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