J-Day | Tuborg

Client: Tuborg

Agency: Wibroe, Duckert & Partners

Target Medium: Smartphone/Tablet – WebAR

Task: With the ambition to give Tuborg’s Christmas Brew more digital presence and keep the traditional brew relevant and engaging right up until Christmas Eve, Khora developed the WebAR game together with the agency Wibroe, Duckert and Partners to create a fun and immersive game that would be able to be distributed across devices without having the entry barrier of having to download an app.

The game is out on all Tuborg J-day cans and bottles and in the first week the game had more than 30.000 views, and within 2 weeks more than 60.000 views.