Patient Voice | Novo Nordisk

Client: Novo Nordisk

Target Medium: Pico

Challenge
Novo Nordisk is a global leader in treating chronic conditions like type 1 diabetes. But for many employees, especially those in non-clinical roles, the connection to patients’ lived experiences can feel distant. To foster empathy and a deeper emotional connection to their purpose, Novo Nordisk sought an innovative way to bring the patient voice directly into the heart of the organisation.

Solution
In collaboration with Novo Nordisk’s Global Patient Voice team, Khora developed a 360° virtual reality film that follows three individuals living with type 1 diabetes. Filmed in their everyday environments—across different continents, cultures, and ages—the immersive experience offers a raw and personal window into their daily challenges, resilience, and humanity.

The experience is now integrated into employee onboarding and available in VR installations at Novo Nordisk’s reception areas in Hillerød, Måløv, Bagsværd, and Søborg. Visitors and staff alike are invited to step into the shoes of patients and experience life from their perspective.

Impact
The VR film has had a powerful emotional effect on employees and guests, deepening their understanding of the human side of diabetes. Many reported feeling more inspired and connected to Novo Nordisk’s patient-focused mission. By making these stories visible and felt, the project strengthens the company’s commitment to a truly patient-centric culture.

Client’s Testimony