Viaplay NO | Snapchat

Client: Viaplay NO

Platform: Snapchat

Links: Snapchat Lense

​In collaboration with Viaplay NO, Khora developed a custom Snapchat Lens to promote the new series “Hvem dater hvem?” (“Who’s Dating Who?”). This interactive AR experience invited users to engage directly with the show’s theme by guessing which participants were real couples. ​

The Lens utilized augmented reality to immerse viewers in the guessing game, enhancing user engagement and creating a playful connection to the series. This project exemplifies how AR technology can transform storytelling into interactive experiences, blurring the lines between entertainment and technology. ​

The collaboration was a joint effort between Viaplay NO, Snap Inc., and Khora’s team, and is accessible through Snapchat, allowing users to test their detective skills and deepen their connection to the show’s content.