CBB Mix | CBB Mobil & Telenor
Client: CBB Mobil & Telenor
Platform: Snapchat
Links: Snapchat Lense
In collaboration with CBB Mobil and Telenor, Khora developed a custom Snapchat Lens to promote the new CBB MIX offering, which allows users to mix and match their favorite streaming services as part of their phone plan. This interactive AR experience invited users to explore the possibilities of CBB MIX in a fun and engaging way, enabling them to create their perfect streaming combination—whether they’re binge-watching, enjoying music, or both.
The Lens utilized augmented reality to immerse users in the process of discovering the flexibility of CBB MIX, making it an enjoyable and shareable experience. This project showcases how AR technology can enhance consumer engagement while delivering a playful, personalized interaction with a brand’s offering.
The collaboration involved CBB Mobil, Telenor, Snap Inc., and Khora, and is accessible via Snapchat, allowing users to experiment with different streaming combinations and share their personalized experiences.
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Trine Tuxøe
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