Roadshow Lense | Snapchat

Client: Snapchat

Platform: Snapchat

Links: Snapchat Lens

In collaboration with Snap Inc., Khora developed a custom Snapchat Lens for the ‘Snapchat Café’ roadshow across the Nordics in May 2025. This playful AR experience featured an interactive fortune wheel, inviting visitors to “Snap, Spin and Win” Snapchat merch on-site.

By scanning a Snapcode, users could spin the virtual wheel for a chance to win. Winners could snap a screenshot of their result and instantly claim their prize from a Snap representative. If they didn’t win, they could simply keep spinning, adding a fun, gamified twist to the physical event.

The Lens brought an engaging layer of digital interaction to the Snapchat Café, showcasing how augmented reality can amplify brand presence at events by blending virtual excitement with real-world rewards.

The collaboration involved Snap Inc. and Khora, and was exclusively available during the roadshow, offering visitors a shareable and memorable experience powered by AR on Snapchat.