360° VR SPACE SAFARI | ØRSTED
Join the experienced team of astronauts on a virtual space mission. Together you will go on an awe-inspiring experience as you travel through space and see our home like never before, in all its fragile beauty.
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Client: Ørsted
Target Medium: Oculus Go and Social Media (YouTube, Facebook)
Background: Over the past ten years, Ørsted has gone from a fossil fuel company to become the world’s most sustainable energy company. They have reduced their carbon emissions by 83% – faster than required by science to limit global warming to 1.5 °C. By 2025 they will be virtually emissions free. It has not been easy to change, but it was necessary. They want to share their optimism that it is possible to make even the biggest of changes, in only a decade.
Space Safari project: We can’t send all of Earth’s citizens into space, but with 360° VR Space Safari we can get you as close as possible. Ørsted has teamed up with American and European astronauts to send you on a virtual space mission. They believe that if more people could see the world like astronauts do, it would create a greater sense of responsibility for our shared home and speed up green action.
Results: So far Ørsted has sent more than 6 Million people virtually into space with their VR experience.
Awards: The campaign won two Danish Design Awards 2020 in the categories of ‘Message Understood’ and ‘People’s Choice’. The project is also nominated for the VR Awards 2020 under the category ‘VR Marketing of the Year’ and was shortlisted for the Marketing Week Masters 2020 under the category ‘Branded Experiences and Events’
Campaign website: 360° VR Space Safari
Press links: Fast Company | Upload VR | Zetland
The making of 360° VR Space Safari
Learn how Ørsted created the 360° VR Space Safari film with help from U.S and European astronauts and Khora.
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Katrine Konyher
Marketing Specialist
+45 41 29 93 19